The experts

For interactive publishers from interactive publishers

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The Leaders

Our group has been chosen by varied but strict criteria. We wanted decision makers with a proven track record. They needed to have unique perspectives on the online publishing industry; and they needed to have a history of passion for this industry and its well being.

Anna Masera (Managing Editor, La Stampa Web /La Stampa)
Anna Masera, editor of La Stampa Web (, is an Italian 43-year-old journalist, married with an 8-year-old adopted daughter, with a Yale history B.A. degree ('83) and a Master's degree from the Columbia University Journalism School in 1984.
After ten years as an Economics journalist in Milano (at Reuters and Fortune), Anna followed the Internet from its dawn in Italian media in 1994 as editor of Panorama online, the online version of the Mondadori newsmagazine (
She moved to Torino to found the new Web site of La Stampa, the Agnelli's (Fiat) newspaper, at the end of 1999.

Bent Nordbo (Director Business Development, Aftenposten Multimedia)
Bent Nordbø is Director of Business Development in Aftenposten Multimedia. He joined Aftenposten in 1985 as product manager for company's radio and TV operations, and is one of the pioneers within electronic publishing in Aftenposten. He has been responsible for several development projects within this area, among them Aftenposten Information Services (online archives), (news site), (online travel service) and (an entertainment guide for the Oslo area).
Bent studied engineering in 1977-1979, and economics and business administration at NHH 1979-1982. He also joined the United Nations Interim Forces in Lebanon (UNIFIL) in 1978.
Since 2001 he has been the Chairman of "Nettforum" an organisation that represents all the major net media companies in Norway, and is a Member of the board at the award winning skiing site, Skiinfo.Com.

Bruno Patino (CEO, Le Monde interactif, France)
Bruno Patino, born 1965, holds a Master’s degree in international relations (Université Johns Hopkins, Washington DC) and a Doctorate in Political Science. He started his career in the media world as a correspondent for Le Monde in Santiago de Chile. From 1994 until its termination in 1996, he took part in the adventure of Info Matin as delegate president. He then represented the team of Canal + as head of mission. In 1997 he became general secretary of the literature arm of Hachette Livre. He then followed a call as general secretary on the board of Le Monde. Since July 1st, 2000 Bruno Patino is the CEO of Le Monde interactif.

Claes Toft Nielsen (Director Internet, Politiken)
Through challenges in Denmark and abroad, Claes has obtained general experience in the fields of business development, marketing and project management.
In his present job he is commercially responsible for the Danish online newspaper, for new business concepts on the Internet and other electronic media across the media corporation, for the marketing of Web services as well as for strategic online partnerships for Politiken. During the past year Claes has been deeply involved in a project initiated by the major Danish Web sites with the goal to establish a micro-payment system controlled by the content providers. As key experiences to date he would highlight the following: The development of new business areas on the Internet, project management and strategic online partnerships; his experience of key account sales responsibility and cooperation with international sales offices; the development and management of a sales office in London as well as being the initiator of an export project for high-end retail goods to a.o. Japan and United Kingdom, and the development and management of a Danish recycling company.
Claes’ latest theoretical education is a Bachelor in Business Administration from Copenhagen Business School. He was born in 1965 in Denmark.

Derek Fattal (Director Internet Business Development, Ha'aretz)
An English litigation lawyer by background, Derek Fattal joined The Jerusalem Post newspaper in 1990, following a one-year spell at CNN's busy Jerusalem bureau. After serving as editor of The Post's electronic news and feature syndication service for three years, he played a major part in pioneering the development of The Jerusalem Post Internet Edition.
The Post's Web site was one of the first new media sites outside the USA to appear on the Web when it opened in 1995. After serving as VP, New Media of the Post from October 2000, Derek joined the Ha’aretz Newspaper as Head of Internet Business Development in June 2002.

Frank Gaube (Managing Editor, F.A.Z. Electronic Media GmbH/
Frankfurter Allgemeine Zeitung
Frank Gaube is the managing editor, electronic media, of the publishing group, Frankfurter Allgemeine Zeitung. He works at the intersection of the media online, print, radio and tv. He leads the subsidiary F.A.Z. Electronic Media GmbH and is responsible for the business development and the editorial operation of FAZ.NET, F.A.Z. Business-Radio and FAZ.TV.
Before his work with FAZ, he was a member of the editorial conference of the business news agency vwd GmbH. For vwd he was a correspondent in, among other cities, New York. Frank then was managing director of Fondsanalyse mbH, a joint venture of vwd with Feri Trust GmbH.
Frank Gaube was born in 1960 and studied political science and German language and literature in Mannheim. He worked as a freelancer for the Deutsche Presseagentur, Handelsblatt and various local newspapers. He is married and has one daughter.

Jan Lamers(Vice President European Newspaper Publishers' Association, Belgium)
Jan Lamers’ distinguished career has led him from the position of economic adviser to the Belgium prime minister in the 1980s to a remarkable career as a publisher and CEO of the Uitgeversbedriif Tijd, the leading Belgium financial paper.
Always exploring the economic options of new technological developments he served as a vice president of the European Newspaper Association from 1994 to 2002, mainly responsible for strategic issues.
Since 1997 he is on the board of the Newspaper Marketing Association and, since 1994, he has supported Interactive Publishing as a member of the founding board of advisers.

Julie Rutherford (Director of Internet Services, International Herald Tribune)
Julie Rutherford joined the International Herald Tribune in February 2001 as Internet Services Director, with the express goal of driving revenue and profitability.
Ms.Rutherford began her career in online publishing in 1996 as editorial director of the medical Web site Bloodline (
Prior to joining the IHT, Ms.Rutherford was Email Marketing Director for Value America, an e-commerce Web site, and Marketing Director for Boxer Learning (, an online learning company.

Marcel Sennhauser (Managing Director Online, Tamedia)
Photo lithographer and systems operator by trade, Marcel worked for a variety of local papers and broadcasters before receiving his engineering degree of the graphic industry in Lausanne. He received additional education at the Columbia Business School, New York. Marcel is online since 1992, starting 1996 in a professional capacity with Hallwag AG in Bern. In 1998 he joined Tamedia and became managing director of interactive media in 1999.
He is on the board of the film production company, Condor Communications, and on the board of, the biggest dating platform in Switzerland. Since January 1st of this year, he is also the managing director of
Marcel Sennhauser is a member of the technical commission of the Swiss Publishers’ Association, of the Commission Technique Ecole d’Ingenieurs du Canton du Vaud EIVD, Département Communication, a member of the conference of Swiss editor-in-chiefs, a member of the International Advertising Association IAA Swiss Chapter and a member of the Swiss Association of Print Engineers VSDI.

Mathias Müller von Blumencron (Managing Editor, Spiegel online, Germany)
Born in Hamburg in 1960, Mathias Müller von Blumencron studied Law. He entered the Henri Nannen School for Journalism and started his journalistic career at Capital in Cologne. In 1991 he worked for Wirschaftswoche, first as correspondent in Zurich, then Berlin. Mathias started with Spiegel in 1992, occupied various posts and was sent to Washington as a correspondent between 1996 and 1998 and to New York from 1998 to 2000. He is the Managing Editor of Spiegel Online since December 1st, 2000.

Meredith Artley (Web Editor with
Meredith Artley is the new Web editor for, where she is working on improving upon key sections of interest to the IHT's international audience, including international business, travel, opinion and sports. She also writes the 'expat adviser' column for both the digital and tangible versions of IHT.
Meredith has been busy learning how to speak French, realizing once again that she should have paid more attention in high school.
Before joining the IHT in November, Meredith was the associate editor at, where she worked in various posts since 1996.

Neil Budde (Former Editor Interactive Edition, The Wall Street Journa)
Neil F. Budde formed The Neil Budde Group after more than 25 years of working for newspapers and online services. Most recently, he was the founding editor and publisher of The Wall Street Journal Online, the largest paid news site on the Internet with nearly 700,000 subscribers. He also was vice president and chief product officer for Dow Jones Consumer Electronic Publishing.
Budde’s pioneering work on began in early 1993. In April 1996, the team rolled out the full Wall Street Journal Interactive Edition and stunned many observers by announcing that it would soon begin charging for access to the site. It stuck with that business model through the Internet bubble and steadily built the subscriber base as well as advertising revenue, achieving a cash-flow-positive status in late 2002.
Prior to his appointment as founding editor of the online Journal, Budde was deputy editorial director for Dow Jones News/Retrieval, where he oversaw design and development of new information services, including early natural-language searching features.
In 2002, Budde was named one of four finalists for the World Technology Awards in the category of Media and Journalism. In 1998, he was named Business Journalist of the Year by TJFR (a newsletter covering business journalism). Mr. Budde earned a Bachelor of Arts degree in journalism from Western Kentucky University in Bowling Green, Ky., and an MBA from the University of Louisville in Louisville, Ky. He and his wife, Virginia B. Edwards, live in Oldwick, NJ, and Richmond Hill, GA.

Niels Roine (Vice President, 20 minutes Holding)
Niels Roine was born in 1961 in Norway. He studied history and politics at the University of Oslo. In 1981 Niels joined the biggest daily in Norway, Verdens Gang, as a journalist. In 1988 he became the sports editor-in-chief then, in 1993, the deputy editor-in-chief for the newspaper. IN 1997 Niels was appointed the first CEO of VG Multimedia before working as the Director of Business Development for Schibsted ASA publishing.
At Schibsted he worked with the Web entities of Aftonbladet, Aftenposten, Scandinavia Online and (Danish Version). In 1999 he assumed responsibilities as editor-in-chief for Scandinavia Online. Since 2000 he has held the position of vice president of 20 minutes Holding. Niels is responsible for all products and development in Zurich, Basel, Bern, Madrid, Barcelona and Paris.

Otto Sjöberg (Editor-in-Chief, Expressen)
Otto Sjöberg, 40, is currently the Editor-in-Chief of Expressen, one of the leading national newspapers in Sweden with a daily circulation of 350~000 copies.
Otto’s background is mainly in journalism and newspaper. He held several positions at Aftonbladet, among them the one of managing editor. He worked from Aftonbladet from 1988 to 1999,. He is also the founder of several of Aftonbladet’s existing supplements: The weekly entertainment supplement, Puls, the Health Supplement and the Sunday Magazine. In January 1997 Otto became director of New Media at Aftonbladet. Between 1997 and September 1999 he positioned as one of the world’s leading online newspapers — an online newspaper which was profitable from 1998.
In September 1999, Otto took on a new job at TV4, Sweden’s largest commercial network. He was appointed president of the newborn company, TV4 Interactive. In the following two years he lead from a non-existing online presence to Sweden’s number two leading media site after

Roselien Huisman (Publisher. Espace Media/Special Interest)
Roselien studied economics at the University of St. Gallen.
After her degree she joined the Neue Zürcher Zeitung in Zurich as an economics journalist. Her next stop was a position in the marketing and communications department of Swissair.
Joining Bertelsmann in Berlin Roselien was involved from the beginning in the build up of „Bau-Netz“ in 1997. First she was marketing manager of this successful online site for architects and other professionals in the construction industry, then later as CEO.
After a stint with Boston Consulting Group in London where she was the project manager for e-commerce, Roselien joined Espace Media Groupe in Bern. As publishers and managing director, she is responsible for a range of special interest titles such as Automobil Revue, Revue Automobile, Moto Sport Schweiz and Moto Sport Suisse and the accompanying online ventures.

Simon Waldman (Director of Digital Publishing, The Guardian)
Simon Waldman, born in 1966, is the director of Digital Publishing at the Guardian Newspapers Ltd in London. After his studies in Classics at the University of Bristol, he started his journalistic career as a trainee at the Shoe and Leather News in 1988. He worked as a reporter for Draper's Record in 1989 before he joined Media Week in 1990, first as a reporter, later as deputy editor.
Between 1993 and 1996 Simon was a freelance print and broadcasting journalist. In 1996 he worked on the groundbreaking site for the Guardian before joining the company as Internet editor in 1998. In 1999 he was promoted to his previous position as Head of Guardian Unlimited.

Steve Yelvington (Vice President of Strategy and Content Morris Digital Works)
Steve Yelvington is vice president of strategy and content for Morris Digital Works, the new media unit of Morris Communications Co.. Morris operates 39 newspapers, 27 radio stations, book publishers, magazines, outdoor advertising and other media-related holdings throughout the United States and in the United Kingdom, France, and the principality of Monaco. Yelvington is responsible for corporate Internet strategic planning, Web design and development, project management, and content operations.
He received the 2001 EPpy Award for outstanding individual achievement from Editor & Publisher magazine.
Previously he was executive editor and director of network content for Cox Interactive Media in Atlanta, where he was responsible for content across CIMedia's nationwide network of local Web sites. From 1994 to 1999 he was editor of online services at the Minneapolis-St. Paul Star Tribune. He was the founding editor of Star Tribune Online on the proprietary Interchange network in the pre-Web era and migrated the service to the Web as in 1996. He also has written software for online publishing, message boards, Usenet networking and various utility applications, and has been on the Net since the 1980s.

Torry Pedersen (Managing Director/Editor-in-Chief, Verdens Gang Multimedia, Norway)
Torry is the managing director/editor-in-chief for VG Multimedia AS — a fully owned subsidiary of Norways number one newspaper VG. The main site is VG nett at He has been leading the company since August 2000 after many senior positions with VG such as managing editor of the newspaper from 1994 to 2000.
VG Nett had 1 985 000 unique users this October (the total number of Norwegians on the net this month was 2 288 000). They were responsible for 93 million page views and 13 million visits.

Wolfgang Frei (Executive Director New Media, Neue Zürcher Zeitung/NZZ)
Wolfgang Frei studied history and journalism in Zurich.
1974-84 he worked for the Swiss National Television as editor, programme director and producer of the popular daily magazine Karussell. From 1984-87 Wolfgang was on the board of directors of the film production company, Blackbox, and from 1987-93 was managing director of Rincovision, the TV and film production company of Ringier.
In 1993 he started to work for the Neue Zürcher Zeitung. He was responsible for "NZZ Format", the TV show of the Neue Zürcher Zeitung and in 1995 built the first Internet presence of the NZZ for NZZ Format. In 1996 he was a member of the original conceptual team of NZZ online and, since 1999, has been responsible for all new media activities including NZZ online and TV.


Norbert Specker, Partner, Interactive Publishing GmbH
Norbert Specker, 43, thrives on unsolved riddles and intriguing questions. In the early web days (1994), this led him to initiate and create the yearly Interactive Publishing Europe Conference. Out of the same belief grew the first European content marketplace Content Summit – and this executive roundtable.
He initiated and co-founded (1998), the same year he created IP TOP, the yearly award for the best in European Interactive Content.
Norbert is the owner of Catchup Communications AG, a small and efficient interactive media and content development think tank and consultancy founded, in 1992, with offices in Zurich and Victoria, B.C. In 2001 he established the Digital Collection, a digital museum of screen shots, with more than 240 online news sites from around the world covering September 11, with the latest project being the FIFA World Cup 2002.
Norbert writes for newspapers (bi-weekly column in NZZ am Sonntag), speaks and moderates at conferences and is the author of two books. In 1998, he was included in the „50 international new media names to know“ list of the Online Journalism Revue (Annenberg School of Communication/USC). Norbert judges for the EPpy Awards for Online Newspapers , serves on the advisory board of the Media Center of the American Press Institute (API) and on the founding board of the E-Book Newsstand Association (EBNA). He was involved in local and interactive TV, corporate video production, audiotex, radio, interactive teletext and fax services. He also ran a film and photo production services company and a free theatre group. He studied art history and journalism at the University of Zurich.

Professor Dr. Peter Kruse (Trainer, Consultant and Scientist, Founder nextpractice GmbH)
Professor Dr. Peter Kruse, 47, graduated in Psychology, studied biology and medicine, and was awarded a PhD with "summa cum laude" in 1984. In 2001 he was appointed honourable professor to the university of Bremen by the Senate of the Free City of Bremen.
For over 20 years now, he has studied the structures and functions of the human brain and is fascinated by its near infinite possibilities. He transfers the attained perceptions to economic and sociopolitical contexts not only successfully but also in a comprehensive and qualified way. He is the author of many popular-scientific publications in this field. He was awarded the Berninghausen Prize for innovative teachings.
In 1991, he founded the Neuhimmel Unternehmensberatung GmbH. Together with a team of IT specialists and economic experts, he participated in the following years in various companies in the fields of software development, metal and synthetic processing, as well as industrial plant engineering.
“Nextpractice” is the consequent name given to his company founded in 2000. Together with his team, he develops methods and tools to allow the measurement of „soft-facts“ and to enable solution orientated communication in every conceivable network. In the light of this background, the ardent network researcher has reached the conclusion that „The future manager will fail in the role of the „doer“ and will have to prove himself as the junction in a network of creative intelligence.“


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